Leadership Team
Our leadership team brings together experience, vision, and commitment to excellence. Guided by strong values and strategic insight, they drive Niti Distribution’s growth and position as a trusted IT partner across regions.
. The Team Behind Niti .
. Manoj Shroff .
Chairman
Manoj Shroff is the founder and chairman of Niti Group, and the driving force behind Niti Distribution, a leading name in IT product distribution. Recognized internationally for his leadership, he has been featured in Forbes Middle East and honored with multiple global business awards.
. Aniket Shroff .
CEO
As CEO of Niti Distribution, Aniket leads the company’s vision for innovation and growth in the IT distribution sector. He oversees strategy, operations, and partnerships, driving the organization toward new opportunities and sustained market leadership.
. Nitiben Shroff .
Managing Director
Nitiben Shroff serves as the Managing Director of Niti Distribution, providing strategic direction and operational leadership. With a focus on growth and partnerships, she plays a key role in strengthening the company’s position as a trusted IT distribution brand.
. Kripa Dalal .
COO
Kripa Dalal, as COO of Niti Distribution, oversees the company’s daily operations and ensures efficiency across all functions. She drives process excellence, operational strategy, and team performance to support the company’s growth in the IT distribution sector.
. Manish Talati .
Group Operations Manager
Manish Talati serves as the Group Operations Manager of Niti Distribution, overseeing operations and ensuring seamless coordination across teams. With a focus on efficiency and process optimization, he plays a key role in supporting the company’s growth and maintaining high operational standards.
. Rakesh Shroff .
Regional Manager - Africa
Rakesh Shroff serves as the Regional Manager of Niti Distribution – Africa, leading operations and driving strategic initiatives across the region. With a focus on market growth and strong team performance, he plays a key role in strengthening the company’s presence as a trusted IT distribution partner.
. Manish Shah .
Regional Sales Manager - Africa
Manish Shah serves as the Regional Sales Manager of Niti Distribution – Africa, leading sales operations and driving business growth across the continent. With a focus on customer relationships and market development, he plays a key role in strengthening the company’s presence as a trusted IT distribution partner.
. Chirag Shah .
Regional Sales Manager - UAE
Chirag Shah serves as the Regional Sales Manager of Niti Distribution – Dubai Branch, leading the sales team and driving business growth in the region. With a focus on customer engagement and market expansion, he plays a key role in strengthening the company’s position as a trusted IT distribution partner.
